Business and Marketing

The Business and Marketing program area is designed to equip students with the knowledge and skills needed to thrive in today’s dynamic and technology-driven economy. This program emphasizes both foundational business principles and modern marketing strategies, preparing students to promote, manage, and grow institutions, programs, and services across a wide range of industries. In addition to core topics such as market research, branding, digital marketing, strategic planning, and customer relationship management, students also explore emerging trends in technology, including computer science, networking, and cybersecurity. Through a blend of classroom learning and real-world application, students develop a strong understanding of economic systems, business operations, and consumer behavior. They learn to identify market opportunities, analyze competition, craft effective messaging, and adapt to ever-changing industry needs. By combining creative thinking with analytical skills, this program prepares students for a variety of career paths in business, marketing, and technology, while fostering leadership, innovation, and entrepreneurial thinking.